In the rice production process, by-products are obtained, most of which are low profitability compared to the main product, usually because they are considered "waste".This situation encourages the possibility of the production of a new product for the company: "Rice flour". In addition, the consumption of this type of product is increasing, mainly by the demand of celiac people (who use it as a binder of soups, breaded steak, pastas, etc.). There is, therefore, a growing market niche, in which rice flour can have a marked participation. In the present paper, a market study is carried out to determine the viability of the elaboration and commercialization of rice flour by a company dedicated to the industrialization and commercialization of rice in its different presentations, located in the province of Santa Fe, Argentina. First, the potential buyers are evaluated, considering the characteristics of the product and the area selected to market it. Then, a forecast of the demand is made and finally a marketing policy is defined considering the variables price, promotion and distribution. The main conclusions are that: (i) the project has commercial viability, (ii) the demand forecast indicates an increasing consumption of the product, and (iii) the market structure, because the company is not known in the item of flour, is a condition for the price and promotion strategy, both designed with the aim of achieving a greater penetration in the market of the new product.

Male infertility is multi-causal; there are complex environmental factors such as exposure to chemicals, as well as behavioral factors such as the use of laptops too close to the genitals, or exposure of the male fetus to Tobacco during pregnancy. Moreover, the newest of causes is the consumption of bodybuilding proteins, which was the objective of our study. We tested a muscle-building protein called "Whey Isolate 95" on male rabbits to see its effect on weight evolution on sexual maturity by calculating the maturity indices and finally the course of the spermatogenesis where we made cuts Histological from the testicles to see the seminiferous tubules. Our results showed that these proteins had an effect on weight growth; the Gonadosomatic index (GSI) was lower than that of the control group. As a result, these bodybuilding proteins can have a negative effect on sexual maturity. However, the histological sections of the seminiferous tubules revealed no abnormalities. Therefore, we concluded that these proteins are not so aggressive on spermatogenesis, but this is recorded with proteins that are extracted from the whey that are considered the purest. It is possible that with other types of bodybuilding protein the effect will be more harmful.